In the last twenty years, companies have found huge success operating on a new business model: they gather and sell their users’ data. Facebook and Google both use this method. With the proliferation of Internet of Things devices, users’ privacy could come even further under fire. Each smart fridge, smart thermostat and smart light could be sending data to the manufacturer. This information could be sold to and used by advertisers to tailor offers. With so many devices in nearly every part of our lives, we are essentially under a perfect surveillance network.
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